Paris' atelier is delicate, adorned in rhinestones and hearts and ruffles. Oh hi Monday! Time to get to work.
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Romantic dates and vespa rides. Get you a look that can do both. Link in bio.
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Why does Stories take this global approach? Most women don't adhere one city's stereotypical sense of style—you mix it up like a normal person. At Stories, you can simultaneously be the Parisian it-girl, dress in that laid back cool associated with Southern California, or test the waters of a structured Scandinavian top. It's a platform to work with both indie designers and celebrities, but with surprisingly organic roots. Most of their partnership grew internally with random connections to Stories' own staff members, making for collections that look and feel authentic, as opposed to a viral celebrity play.
Example 2, the indie designer, "[With] Zana Bayne you can really see that we worked with her pieces and sort of integrated [them] with our ready-to-wear to make looks that would work for our customer as well. Example 4, the haute couture designers, Rodarte collaborated with Target back in , the baby era of designer collabs. But this was on a different level of execution. Think '70s-era disco dresses, shrunken suede jackets, and silk tops that don't belong any where near high street prices.
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It remains a personal regret for not hoarding the entire collection when it launched. Look, the clothes are really good. You'd be hard-pressed to enter a store and not leave with something. The brand is still in their toddler stage, so you can only expect them to continue churning out the affordable it-bag, suspiciously comfortable heels, and the "did you get that at Barney's" sweater from here on out.
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The Friday Cover
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